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About ABOF is your go-to online destination for the best in fashion shopping, news and trend watching! Men and women, boys and girls - up your game and join, if you want to stand out like a star in your everyday life. We've got the hottest apparel, ethnic wear, footwear and accessories that belong in every fashionista's wardrobe in India.

Aditya Birla Online Fashion Private Ltd (abof) is ABG's vehicle for foraying into pure-play fashion e-commerce space.

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